Your hair is a canvas you use to articulate your bold and vivid approach to life. Introducing MADAM by Madam C.J. Walker and it’s NEW damage-defying Scalp to Strand System, a collection of 11 products, that gives you the freedom and the confidence to style how you want, when you want.
Our Inspiration
Madam C.J. Walker
Before there was Madam C.J. Walker there was Sarah Breedlove, an ambitious and bold Black woman from the South born into freedom. It wasn’t until circumstance, resourcefulness, and insight made their mark on her life that she began to change— not just in name, but in trade and mentality.
By 1906, the Madam C.J. Walker brand was born and life was breathed into the space we so fondly know now as textured hair care with the introduction of Madam C.J. Walker Wonderful Hair Grower. Madam C.J. Walker was a maverick as she audaciously charting her own path forward, carving out opportunities for herself and her fellow Black women as a leader, activist, and philanthropist, and doing it on her own ground.
MADAM by Madam C.J. Walker is inspired by the intrepid spirit of our namesake, the first self-made female millionaire and a beauty empire founder. We exist to herald this trailblazing legacy to the next generation. To every woman of color, charting your own path, with strands that tell expressive stories- this is for you.
Scalp to Strand System
Harness the power of proprietary technology to defy damage through visible repair, so your styles can defy the status quo. Follow the color codes for 3 steps for:
Our MADAM Wonderful Hair & Scalp Balm-to-Oil creates a protective barrier on the scalp to lock in moisture and instantly restore the strength, shine, softness and manageability of hair. This hair balm features a formula containing no nasties, which means it is made with no Parabens, Silicones, Drying Alcohol or Mineral Oil or Sulfates. You can pair this balm to oil with our other hair products to respect, protect and perfect any style.
How to use: Scoop out a small amount and warm between hands until the balm transforms into an oil. Gently work into your scalp and hair. Do not rinse. Use daily or as often as needed. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.
Our MADAM Healthy Hydrating Serum instantly hydrates to relieve dry scalp by delivering repairing moisture. With repeated use, this dry hair treatment and scalp treatment will nourish and promote a healthy scalp barrier. This scalp serum contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil, or sulfates. Pair this scalp treatment with our other hair products to respect, protect and perfect any style.
How to use: Section dry or damp hair and apply directly to the scalp. Gently massage in. Do not rinse. Use daily or as often as needed. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner, or scalp serum, MADAM has you covered.
Our MADAM Revive & Reset Shampoo gently cleanses hair and scalp while removing buildup without stripping essential moisture. This strengthening shampoo contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this sulfate free shampoo with our other hair products to respect, protect and perfect any style.
How to use: Apply to wet hair and massage into a lather. Rinse thoroughly. Follow with MADAM Strengthen & Restore Conditioner. Our specially formulated hair care products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.
Our MADAM Strengthen & Restore Conditioner helps repair damage, protect against split ends and reduce frizz. Our smart conditioning technology delivers moisture where hair needs it most, leaving it soft, smooth and shiny. This hair conditioner contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this conditioner with our other hair products to respect, protect and perfect any style.
How to use: Work through hair, leave on for 3 minutes, then rinse. Our specially formulated products are made with proprietary technology to help you achieve the styles that celebrate you. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.
Our MADAM Detangling Leave-In Conditioner lets you detangle effortlessly while reinforcing hair strength to make it more resistant to breakage. This leave-in conditioner hair treatment contains no nasties - it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this leave-in conditioner with our other hair products to respect, protect and perfect any style.
How to use: Apply a generous amount to hair and work through. Leave-in and style as desired. How to use: Apply a generous amount to hair and work through. Leave-in and style as desired. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, deep conditioner, curl cream, heat protectant spray, braid spray, or scalp serum, MADAM has you covered.
Our MADAM Instant Repair Deep Conditioner instantly reduces breakage and fortifies, repairs, and strengthens hair. This deep conditioner hair treatment contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this deep conditioner with our other hair products to respect, protect and perfect any style.
How to use: Apply generously to clean hair, paying particular attention to ends. Leave on for up to 30 minutes. Rinse thoroughly. Style as desired. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.
Our MADAM Humidity Shield Styling Gel is a flexible hold gel that locks out humidity and defines curls without all the flaking, crunching or weighing your hair down. This hair gel contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this hair styling cream with our other hair products to respect, protect and perfect any style.
How to use: Apply a small amount to damp hair in sections. Build as needed. Air-dry or dry with a diffuser. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.
Our MADAM Stretch & Define Curl Cream elongates, smooths and defines curls. This curly hair cream creates a protective shield around strands and improves elasticity. This scalp serum contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this hair styling cream with our other hair products to respect, protect and perfect any style. With MADAM, you can get the confidence you want to style your hair without the fear of damage.
How to use: Apply generously in a downward motion to wet, detangled hair. Style as desired. Air dry or dry with a diffuser at a downward angle for maximum stretch and definition. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.
Our MADAM Strengthen & Shine Braid Spray creates a protective barrier on the scalp to lock in moisture and instantly restore the strength, shine, softness and manageability of hair. This hair spray contains no nasties - it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this multipurpose hairspray with our other hair products to respect, protect and perfect any style.
How to use: Spritz and gently massage into scalp. Smooth over natural hair at the root to refresh moisture. Apply lightly to braids from mid-length to ends to reduce flyaways and add shine. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.
Our MADAM Smooth & Sleek Heat Protectant Spray is a double duty protectant and humidity blocking spray that protects hair from heat damage up to 450F and helps you achieve smooth looks that last. This hair spray contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this heat protectant hair styling spray with our other hair products to respect, protect and perfect any style.
How to use: Spray Smooth & Sleek Heat Protectant Spray evenly over sectioned, damp or dry hair. Use a heat tool of your choice to straighten and style hair. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.
Our MADAM Split End Smoothing Serum instantly improves the appearance of split ends and visibly reduces the signs of damaged hair. This hair treatment boosts shine and fortifies hair between trims with daily use. This hair hydrating serum and scalp treatment contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this hair treatment serum with our other hair products to respect, protect and perfect any style.
How to use: Apply to damp or dry hair from mid-shaft to ends, focusing on ends. Re-apply as needed. Style as desired. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or hair serum, MADAM has you covered.